Marketing & Outreach Coordinator
Hays, KS
Full Time
Mid Level
We are seeking a motivated, organized, and people-centered Marketing & Outreach Coordinator to help continue the firm's growth journey while expanding awareness of the services and education available to older adults and their families. This is a hands-on role for someone who enjoys turning ideas into action, building trusted relationships, coordinating meaningful events, and creating clear, professional communications.
The successful candidate will bring energy, initiative, sound judgment, and consistent follow-through. They will understand that marketing in an elder law environment is rooted in trust, education, empathy, and service. This position offers the opportunity to make a visible impact by connecting individuals, families, professionals, and community organizations with resources that can help them plan with greater clarity and confidence.
This is an individual-contributor position designed for someone who is ready to take ownership, learn the legal services environment, and grow with the firm. The role requires sensitivity when communicating with older adults, caregivers, and families who may be navigating complex or emotional circumstances.
This role is an excellent fit for someone who wants their work to have purpose and visibility. You will help strengthen community relationships, bring educational programs to life, and shape how clients and professional partners experience the firm. We value people who put quality, care, and commitment above all else and who are motivated to learn, contribute, and grow alongside a mission-driven team.
The successful candidate will bring energy, initiative, sound judgment, and consistent follow-through. They will understand that marketing in an elder law environment is rooted in trust, education, empathy, and service. This position offers the opportunity to make a visible impact by connecting individuals, families, professionals, and community organizations with resources that can help them plan with greater clarity and confidence.
Position Overview
The Marketing & Outreach Coordinator supports the day-to-day execution of the firm's marketing, community engagement, referral development, event, and digital communication efforts. Working collaboratively with firm leadership, attorneys, team members, and outside partners, this individual will coordinate campaigns and events, maintain outreach systems, develop content, track results, and represent the firm professionally in the community.This is an individual-contributor position designed for someone who is ready to take ownership, learn the legal services environment, and grow with the firm. The role requires sensitivity when communicating with older adults, caregivers, and families who may be navigating complex or emotional circumstances.
Key Responsibilities
Community Outreach & Relationship Development
- Build and maintain positive relationships with financial advisors, healthcare professionals, senior living communities, care providers, community organizations, and other referral partners.
- Represent the firm at community events, networking opportunities, sponsorship activities, professional gatherings, and educational programs.
- Coordinate consistent outreach and follow-up with current and prospective referral sources.
- Identify new community partnership and outreach opportunities that align with the firm's mission and growth goals.
- Maintain accurate outreach notes, contact records, referral information, and follow-up activities.
Events, Seminars & Educational Programs
- Coordinate seminars, workshops, webinars, symposiums, and community presentations from planning through post-event follow-up.
- Manage event logistics, including venues, invitations, registration, attendance lists, materials, refreshments, presentation support, and attendee communication.
- Assist attorneys and presenters with presentation materials, PowerPoint slides, handouts, and technology setup.
- Attend periodic evening or weekend events and help ensure guests receive a warm, organized, and professional experience.
- Collect event feedback and track attendance, follow-up opportunities, and engagement results.
Content, Brand & Digital Marketing
- Draft, edit, schedule, and publish clear and engaging content for social media, newsletters, email campaigns, website updates, blog posts, advertisements, and educational materials.
- Help maintain a consistent and professional firm voice, visual identity, and client-centered message across communication channels.
- Coordinate the creation, updating, ordering, and distribution of brochures, presentation folders, promotional items, signage, and other marketing materials.
- Support basic website content updates and collaborate with vendors or specialists on digital marketing, search visibility, advertising, and design projects.
- Monitor relevant community topics, marketing trends, competitor activity, and emerging communication tools.
Campaign Coordination, Tracking & Continuous Improvement
- Maintain marketing calendars, project timelines, campaign checklists, databases, and organized digital files.
- Track lead sources, referral activity, event participation, email engagement, digital reach, and other agreed-upon performance indicators.
- Prepare clear monthly updates on completed activities, upcoming priorities, results, and opportunities for improvement.
- Assist with monitoring marketing expenses and evaluating the effectiveness and return on investment of campaigns and events.
- Coordinate with external vendors, designers, printers, media partners, and agencies to keep projects on schedule and aligned with firm standards.
- Proactively recommend practical ideas that improve outreach, consistency, efficiency, and community impact.
Client-Centered Communication & Team Support
- Communicate with prospective clients, existing clients, event attendees, and community partners with empathy, patience, discretion, and professionalism.
- Support timely follow-up with individuals who respond to campaigns, request information, or attend educational events, while coordinating with appropriate firm team members.
- Participate in marketing meetings and collaborate with attorneys and staff to identify educational topics, outreach priorities, and community needs.
- Protect confidential firm and client information and follow all applicable firm policies and professional standards.
- Perform other related marketing, outreach, and growth-support duties as assigned.
Qualifications
Education & Experience
- Associate's or bachelor's degree in marketing, communications, public relations, business, community engagement, or a related field preferred; an equivalent combination of education and relevant experience will be considered.
- One to three years of experience in marketing, community outreach, event coordination, communications, business development support, client service, or a related role preferred.
- Experience in a law firm, healthcare, senior services, financial services, nonprofit, or other professional services environment is helpful but not required.
Compensation
$45,000+ annual salary, based on experience and qualifications.Why Work for Us
At Clinkscales Elder Law Practice, our work is about more than legal services. We help older adults and families navigate important decisions with empathy, professionalism, education, and clarity. The Marketing & Outreach Coordinator will have the opportunity to contribute directly to the firm's continued growth while helping more people discover trusted guidance and meaningful resources.This role is an excellent fit for someone who wants their work to have purpose and visibility. You will help strengthen community relationships, bring educational programs to life, and shape how clients and professional partners experience the firm. We value people who put quality, care, and commitment above all else and who are motivated to learn, contribute, and grow alongside a mission-driven team.
Equal Opportunity Employer Statement
Clinkscales Elder Law Practice is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic as established by law.Apply for this position
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